This project was the first of 2 FW23 adidas collaborations with Tokyo based artists and influencers Hikari Shibata and Face Oka. They had each created their own range of adidas original classic sneakers inspired by their practice. The project was a great insight into the city I currently reside in.
Hikari's project was a first collaboration with the brand and the concept was to follow her journey on a weekend day out. We shoot Hikari san in 5 different locations around Hibiya and Ginza, doing activities that she would typically enjoy. As she got coffee, as she read in the park, as she picked out some flowers. We really wanted to recreate her aesthetic of a New York vibe within Tokyo.
Agency: Bianco Bianco
Producer: Natsuki Ludwig & Mayu Dama
HIKARI SHIBATA
Photographer: Stefan Dotter
Videographer: Gaku Kamimura