This large roadside set design project was installed on Cheapside near St. Pauls, London for an Adidas City Run: 1hour event.

The brief was to create an immersive 3D billboard within 2 parking spaces either side of the main road, by splitting up the Ultraboost campaigns artwork.

This aimed to enhance the participants experience whilst running on the course and of course also marketing the seasons adidas Ultraboost sneakers.

I designed and co-built this installation.