Art direction -

This fairground game was a mash up of a coconut shy meeting a crossbar challenge.

To celebrate the World Cup 2022 adidas ball, we designed a fairground game for the Fraser group festival. The design was based on kicking normal balls at XL size world cup balls in an aim to knock them off as quickly as possible, reminding the crowd how much fun is to be had testing your skills.

The installation included iridescent plexiglass and bespoke designed graphics based off the ball printed and installed across the structure. We also had a 7 set timer linked to an Ipad linked to an instantly updated scoreboard for an accurate and efficient scoring method. So there was no doubt when the competition inevitably heated up, as there were some very decent prizes on offer!

Agency: The Midnight Club

Account director: James Heptonstall