Art direction alongside Joe Bazalgette -
Arsenal FC and adidas originals have paved the way for creating fashionable football collaborations and this 2021 holiday themed campaign was no different. Taking inspiration from the classic designs of adidas originals, we created a stylish retro set complete with a pink fluffy carpets creating a transatlantic feel. There are also beautifully crafted bespoke nods to the football club's culture and history including Canons, framed artworks and snow globes of the iconic Highbury East stand.
The video and stills included the Arsenal WFC players alongside the men's team, as the club continue to pioneer equality in the game. Each player represents a member of the Arsenal family during the holiday season and displays a character that the audience might recognise in their own household. The video ends with the family portrait being displayed on the fireplace. Another notable highlight is national hero Bukayo Saka playing with a puppy for full cuteness.
Production: Amanda Wilmer
Photography: Josh Greet
Creative direction: Josh Connell
Agency: The Midnight Club
Talent: Bukayo Saka, Aaron Ramsdale, Mana Iwabuchi, Ian Wright, Leah Williamson, Emile Smith Rowe, Kieran Tierney, Nikita Paris