Art direction -
"Dancing Devil" was produced for Manchester United FC collaboration with adidas Originals 2022 product range.
The video was conceptualised to the feel good phrase of "Dance like nobody's watching". By utilising the anonymous nature of a mascot, the fans can't help but imagine themselves doing the same as 'Fred the Red', if only they had the same access.
We shot "dancing devil" within the grounds of the iconic Manchester United Stadium, Old Trafford. Where the mascot 'Fred the Red' dances past many moments aided by bespoke set design.
The stills were produced in front of a red theatre curtain to play on the stadium's affectionate nickname "The theatre of dreams".
2D: Ruben Buffery
Production Design: Kelly Sinclair Smith
Costume Design: Kate Tabor
Photography: Josh Greet
Production: Amanda Wilmer
Creative Direction: Josh Connell
Video Director: Luke Davies
Choreography: Home Bros.
Agency: The Midnight Club
Talent: Fred the Red, Jadon Sancho, Marcus Rashford, Millie Turner, Ella Toone, Peter Schmeichel, Scott McTominay, Mary Earps, Sophie Baggaley, Hannah Blundell, David De Gea, Alex Telles