This live activation was a hype event for the launch of adidas originals ZX 22 product. The theme of the campaign surrounded a futuristic airport launching this other worldly sneaker into space.

So we found an event space with the biggest windows right by London's city airport to give us the shell we needed. Then we sourced and installed a large baggage carousel that displayed the campaign video on small TV's amongst the moving luggage, which later turned into a stage for the DJ & artists.

The activation also included a bespoke modelled VR experience to be viewed strapped into the space shuttle. As well as iridescent food and drink packaging served from luggage tow tractor and trailers, T shirt customisation through security, bespoke adidas trefoil bench for a photo op + much more...

Designed and produced as part of a team at The Midnight Club